These are just his in-person appearances - his music or video has also been featured on “Glee,” Fox News’ “The O’Reilly Factor,” CNN, etc but not his actual self appearing. He appeared on ABC News, NBC’s “Today” show (twice), the MTV Video Music Awards, “Ellen” (twice), “Saturday Night Live,” “Chelsea Lately,” “Jimmy Kimmel Live!”, “The View,” the American Music Awards, MTV’s “EMAs,” as well as a halftime show during a Buffalo Bills-Seattle Seahawks game.
“Gangnam Style’s” popularity afforded PSY a litany of opportunities to appear on television, both in the US and abroad. It garnered 519 million in cumulative audience, according to Nielsen BDS, over its 12-weeks-and-counting run on Hot 100 airplay (Radio Songs chart).
But the song also gained a lift from the exposure it received on radio and television. Undoubtedly, the greatest contributing factor to “Gangnam Style’s” success were the fans who created covers and shared the songs with friends, helping the video to go viral. Excluding additional his puts “Gangnam Style” an estimated $6.01 million in revenues from this recorded piece of music in just the 5 months the single has been out. Factoring in 3.07 million $1.29 digital single downloads of “Gangnam Style” (according to Nielsen Soundscan), PSY brings in an estimated additional $3,960,000 from digital downloads and $50,000 in additional revenues generated from On-Demand streaming services such as Spotify, Rdio and Mog. At a reported rate of $2 for every 1,000 views, Gangnam generates $2,000,000 from YouTube alone. What exactly does 1 billion views look like from an earnings standpoint? Using conservative estimates across several verticals, we can create a breakdown of “Gangnam Style” approximate earnings. 1 spot on the On-Demand Songs chart for 5 weeks.Īs YouTube has become the number one place teens go to listen to new music, according to a Nielsen study, the platform has emerged as a revenue generator for many artists. 2 position, held from the throne by Maroon 5‘s “One More Night”įor a time “Gangnam Style” was the most listened to song on streaming platforms such as Spotify, Rdio and Mog, holding the No. The song is in its 15th week on the U.S.-based Hot 100, with 7 weeks spent in the No. 1 spot before even debuting on the Hot 100. 1 on the Billboard K-Pop Hot 100, reaching the No. Unsurprisingly, PSY has gone on to become the platform’s top trending YouTube video in 2012. Its decelerating view count currently hovers just above 300,000 per day, or only 3 views per second – a rate that is likely to continue to shrink. To compare to the second most popular video on the Internet, “Baby” likely won’t cross the 1 billion view mark until late 2014, according to projections provided by Next Big Sound.
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